A PPC campaign is where you create a bunch of keywords which are relevant to your business, and pay for your website to be placed on the listings for those keywords. The method of payment for this is where, for each time somebody types in one of your keywords and your website is chosen from the PPC listings, you pay a variable sum of money, depending on the competition for placements for the keyword.

Companies can gain a lot from using google pay per clicks campaigns. It offers them an opportunity to compete instantly without any work, unlike just relying on the google natural rankings. This of course provides an opportunity for companies to take advantage of, particularly new companies which don’t have the support which grows over time, helping you to gain top positions on googles natural rankings. In addition to this, using both of them allows you to combine the different benefits you can get from each. Using PPC to jump start your business is a good way of tiding your business over before you are able to get business through other methods.