Google Adwords is by far the biggest “Pay per Click” company out there. Adwords works by allowing a business or individual to create an account and add keywords / phrases they want to target on Google search results and other ad partners. Once logged in to Adwords you can create campaigns and then groups within these campaigns. Each campaign can be managed totally separately in that you can target certain locations at certain times/ days and set each one with its own budget. Within each group you can add a list of keywords that if typed in to Google should bring up your ad. Each word you wish to target may have a different level of competition therefore changing the cost and position your ad will be shown. Google Adwords is s a great way to promote a product / service or business especially if you want speedy results or have a limited time special offer / new product that you want to advertise quickly.