Content marketing is a way of communicating with your existing or potential customers about the personality behind your business. It gives them an insight in to your ethos and values and can further establish your brand identity.

Many companies from all industries are experimenting with content marketing to see how it works and if it is something that interests their customers. It normal includes creating blog posts or news articles about changes and updates in your company and/or products, email marketing campaigns and using social media. Social media is becoming increasingly popular and many companies now have some sort of present on there. The public love social media sites as it allows them to interact with other people that are using your product / service and pass on reviews, tips and recommendations. It also allows them to voice their concerns of express gratitude to you as a company instantly. It is really about engaging with your customers and ensuring that you have a long term business relationship with them.