Social media is growing at an incredible pace with many of use using it as part of or daily lives. It is not only used for personal use either, with many businesses taking advantage of often free marketing through the social media websites.

If you have a business and have limited time or resources you may consider targeting one or two social media platforms rather than trying to manage all of them. Often people ask, which social media platform is going to work best for their business. There are many factors that can help you decide this such as how active can you be and what industry is your business in?

Facebook tends to work well for businesses that target individuals rather than other companies such as hairdressers or party organisers as you can communicate with people on a one to one basis and Facebook allows you to create a profile that people can follow to find out your opening times, prices etc. LinkedIn is great for professionals wishing to connect with other like minded people and often works well in terms of business networking. Twitter is great if you have time to use it at least a few times a week and can work well for both B2B and B2C companies.