Some companies get carried away with trying to make their website rank high on the search engines by dealing straight in to advanced SEO techniques. Although this can work, if you do not have a solid SEO foundation on your website, much of the work you do may be ignored or may not work as well as it should.

When analysing your search engine optimisation on your site, I would strongly recommend speaking to someone or an agency that specialises in this area. There are many SEO techniques talked about on the internet for example, which often businesses decide to do based on one article they have read. The advice given may not always be accurate or up to date and therefore may prove pointless or worse still, can actually be detrimental to your website rankings.

Always go back to basics initially when evaluating your SEO and ensure that you have the foundations to build upon.