Some business owners are surprised that after launching their business Facebook page they do not immediately have a large number of people following them. Often business owners start by inviting all of their personal friends to like the page. This hasn’t proven to be that effective for many businesses as possibly many of your friends would not find your page relevant and with a 500 page like limit on Facebook, people often have to be selective about which pages they like and follow.

If you have a website, be sure to put the Facebook widget on your site that not only has the “follow us on Facebook” button but also shows recent posts in your feed. This will then allow people to easily like your page when on your website without having to remember to search for you on Facebook.

Why not creating an inviting video to put on your Facebook fan page. This video should only be short but describe why people would want to like your page. Videos have been shown to increase interaction and conversion rates. You don’t have to spend a fortune on hiring a video guy, you could get one of your friends to film you in an appropriate setting.