When your website has been up and running for a while things can go a little stale with leads dwindling particularly if you haven’t had any ongoing maintenance work done on your website. The best way to start generating more leads again and increase productivity of your website can be to invest in some SEO, search engine optimisation, this can be done by a web designer and basically involves some backend work done on your website to make sure that your website appears in a more favourable position on search engine results. This can be costly depend how much work is needed so it’s important to shop around to get the best price.

Another way to generate new leads is to ensure that you are active on social media. This means not only having a company page but also making regular, relevant and interesting posts that keep your company in the forefront of your customer’s minds.

Referrals can be an effective lead generator also and one way of encouraging this is to offer existing customer an incentive to refer a friend over to you. Sometimes a loyalty point system can also work for existing customers to encourage them to take out further business with your company.