When you think of social media the immediate thought that springs to mind is of catching up with friends sharing embarrassing snaps and watching funny videos. However social media can be much more than that and is currently being used by many companies as a truly valuable tool.

The first thing to do is to set up a business page on one of the social media sites, to do this you’ll need a suitable profile image for your company and you’ll need to add your company’s relevant information such as opening hours, services and a description of the business.

Relevant content would need to be regularly added to your page and a campaign to get as many like as possible on things such as Facebook.

You can also use social media to link with a booking system that would allow customers to book at any time day or night at their own convenience.

Reviews are also a great way of using social media to its full potential and asking happy customers to leave feedback will gain your businesses credibility and set you apart from the competition. It’s important to also have people tag or mention your business on their own social media pages to increase your brand awareness.