It is becoming essential for any successful business to have a web presence which can be through a website or by using social media platforms. Effective marketing is a crucial part of any business but the cost of paying a professional web designer is out of many start-up businesses reach leading some to decide to have a go at designing and developing their own website.

It is a good idea to spend some time before you start, watching some of the online tutorials to help you to gather ideas and looking at examples of websites that impress you to get an idea of what you want your site to look like and to compare layouts.

Many sites offer website templates to get you started and these can be customised to your business with your brand name and logo. When you are ready to upload your content including photographs and text keep in mind that on your home page less is more and keep it simple. SEO tools that are built into your website will enable your site to be visible when potential clients search online for your company however it may be necessary to employ a professional to do this for you.