Remarketing solutions have exploded over the last few years. To some it is an intrusive solution which stalks previous site visitors and overwhelms them with offers in order to complete the transaction.
To marketers, the technique creates a competitive advantage. I know how behavioral targets can sometimes make one’s skin crawl. But, remarketing has been used in many forms other then display ads.
Ever tried stopping a catalog business from mailing or get off their phone call list?
Another factor which marketers can enjoy is that the technique is a solid contributor of the revisit conversion rates. The technique reduces the potential for losing sales to a competitor while simultaneously maximizing the previous advertising efforts deployed to gain the prospects interest.
The facts are that an average website has a revisit conversion rate of seven percent. When an affective Remarketing solution is put into place, it is not unusual to see this rate increase to thirty percent or higher.