Facebook can be more than a social media network that allows you to engage with your friends, it can actually help to increase the amount of website visitors, especially if it used on a regular basis.

Man business use Facebook to advertise their products and services, and with regular engaging content alongside links to your website, you can effectively increase rates. Some companies will make the mistake of creating Facebook links for the main pages of their website and then doing nothing else, and as soon as people see that your Facebook page is stale, they’re unlikely to click through to your website.

Of course website visits only become important when those visits are turned into sales. With this said, Facebook can help you understand your target audience and their needs. You can create polls and post them to find ways of making any necessary improvements. Just make sure that when you sign up to Facebook keep your page active, and make the most of its marketing capabilities.