Press releases have been around from the early days, when businesses saw the benefits of using newspapers, which is becoming less frequent today. Online press releases essentially help business ‘spread the word’ about their products or services, and this can potentially lead to increased enquiries.

One key aspect with a press release is knowing where to distribute it. It could be an online magazine, a company, a similar business, or perhaps even a recruitment agency, if it’s relevant to jobs. Not everyone will be interested in your press release, and this is normal, but if it is extremely newsworthy, it could be beneficial to send it news agencies, but make sure it reflects your business in a positive light.

Journalists will only pick up your press release if there is some kind of news angle, and it will not work if it is a straightforward advertisement, so using a skilled copywriter to get your message across could be beneficial.