As part of your website SEO strategy you may want to consider your internal links. These are links within your website to other content on your site. People often hyperlink words within a paragraph to another section on their site which is relevant.

So does internal linking actually work and can it help improve your rankings? Well the truth is yes it can do it done in the correct way. Google and other search engines need to be able to process your content on your website in order to be able to rank it correctly on the search engine results pages. The search engines send out “spiders” which crawl through your website and list the pages within it. If the spiders cannot get to the other pages via links then they will not crawl them and therefore they will be missing from the listings. These pages may be SEO’ed really well, have smart content and great keyword use, but if the spiders cannot get to them to crawl them then all of that effort is wasted.

The best structure has the minimum amount of links possible between the homepage and any given page. This is helpful because it allows link juice (ranking power) to flow throughout the entire site, thus increasing the ranking potential for each page. This is usually done through categories and sub categories.