Online marketing is made up of a number of different elements. Some of these marketing techniques will work well for a number of businesses and not so well for others, so it is important that your marketing plan is designed with your particular business in mind.

Google Adwords is a form of online marketing also known as Pay per Click. It allows businesses to create online adverts that may appear on the search engine results pages or other websites. If this advert is clicked, the visitor is taken through to the advertiser’s website. Each time this ad is shown or clicked (depending on your settings) you will be charged a certain amount. The price you will pay for each click very much depends on the keyword that you are targeting, the quality of your page that the advert links and the relevance of your ad etc.

This is a great way of getting more traffic to your site quickly, but it is vital it is set up correctly to ensure that you get the most out of it as it is very easy to accidently waste money that way. Once set up your site can start to receive traffic almost instantly, as soon as your ad is approved.