If you want to become an SEO guru you will need to be able to allow a lot of time for research and also be prepared to do some testing. Unless you work for one of the search engine giants such as Google, you will not necessarily know all of the ins and outs of SEO and what algorithm is used to rank websites. Google often release updates to their algorithm and will advise on what your website should and shouldn’t be doing to get the best results but often they do not tell you everything and somethings you need to discover for yourself.

There are many SEO training courses on offer that you can sign up to; these courses may be online or in a classroom situation. As SEO is every changing, it is important to stay up to date with the latest advances. Setting aside some time each week to read up about SEO news and advice is vital to keep you on top of your game but also having a few websites that you can test on can be a great way to see for yourself what works and what doesn’t.