SEO is Search Engine Optimisation and is something that you can apply to a website in order to improve the rankings of that site on the search engines such as Google.

SEO is split in to many different elements and some marketing companies will vary on what they believe are the most important factors to get the best results.

When doing any online marketing it is vital to try and track the progress of the website. Using a website ranking tool will allow you to monitor keywords on the search engine to see which ones go up and down. Ideally you should trial any new software as I recently found a ranking program that looked great and did everything I needed but took hours to update once logged in. Issues like this can take up too much time rendering the software useless.

Trial a few different programs to see which one offers you the best service for the money before making a decision.