If you are in the ecommerce business then you will probably have already completed most of your Christmas sales, but soon after the big day many Boxing Day / January sales start and you need to be quick to have a chance at competing against the other players in the market.

When you list items for sale on your website, they will often get indexed by the search engines such as Google within a few weeks, but you may find that this is too late to start to attract any customers and you may miss out on a huge opportunity. It is worth spending some time and get your products listed on Google Shopping, then when the prices change you can submit the list to them for them to quickly update. You may also want to consider doing some pay per click campaigns to show that you have a sale on and perhaps to promote some of your top selling products and the current discount you are offering.

If you don’t want to be messing around altering prices the night before the sale starts, then why not speak to your programmer and see if you can alter the prices on a spreadsheet in advance which can then just be uploaded when you are ready.