All websites should be SEO’ed to ensure that they can be found and rank well on the search engines such as Google. SEO (search engine optimisation) basically means optimising a website so that it fits in with the current algorithm that the search engines use when they are deciding where to rank a site on the search engine results pages. SEO involves multiple elements some of which are straight forward and others which are for the more advanced online marketer.

You need to consider what phrases or keywords you want to try and get ranked for and make sure that your site has enough content around these phrases to even stand a chance. Having the keyword or a location that you want to target, mentioned on your website once or twice may not be enough.

You also need to check that you are not targeting too many generic phrases initially as this will make it hard to achieve any decent rankings and can also attract traffic that is not really relevant to your business.

An online marketing company should be able to assist your business in making sure that your website is not only SEO friendly but also user friendly as there is not much point in having one without the other.