Often when a website is created, then content is left till last. It may be that the programmer is expected to create the content for the site and doesn’t really have the background information they need to do it correctly, or maybe the client has run out of time and just types up something quickly in order to get the website live. This can not only be detrimental to the SEO (search engine optimisation) of the website but can also put off potential customers.

Spelling and grammar mistakes can make a site and therefore a business look unprofessional and be enough to stop a customer buying from you or contact you. Also, if your content does not describe exactly what you have to offer or goes in to too much detail you may also find that you are losing customers in this way.

Using a web copywriter is a great way of getting well written content on your site as they will take the time to study your business and also write it in such a way that the search engines will favour it.