If you are serious about improving the search engine optimisation and therefore visibility of your website then you may need to look at hiring an SEO expert to help you. Many companies simply do not require someone full time to assist with the marketing of their website. This means they will often be looking to outsource web marketing to another individual or to a marketing company to manage for them.

This allows them to spend their budget more efficiently and know that it is all being spent on marketing. When looking for an SEO expert of SEO company be sure to see examples of results they have obtained for other customers. Do not be blinded by science, let the results speak for themselves. If a site is getting more traffic and more sales since the SEO has started to kick in then it would appear it is working as well as it should.