E-commerce website design can be tricky and complicated. In order to avoid things which could potentially be detrimental to the website’s ability to be used as a marketing tool (the need for it to be SEO and marketable to its visitors), a lot of consideration and deliberation needs to take place before anything is implemented. The site structure needs to be reviewed, duplicating content needs to be avoided, and content needs to be present wherever possible to make the website more relevant to its visitors and search engine users. All of these points (which will have a significant impact on a site’s SEO) need to be balanced with competing interests; with branding, and usability. Making sure that the website is attractive, and user-friendly, so that people want to visit the website and get value from it when they do (whether all they’re looking for is some information, or, hopefully, to buy some products or acquire your services), can bring real value to your website. A focus purely on making a website SEO misses the main point; generating business via the website.

These websites can offer you a lot more than what most people opt for; a brochure website. A brochure website is exactly what it sounds like, a brochure of your business, products and services. The website will not be able to interact with its visitors whatsoever, which means that you’re missing a lot of the advantages that the internet offers. Allowing people to search for products, services, and information at leisure, and being able to buy whatever they like easily, is something which necessitates an e-commerce website. Providing this for your visitors is complicated, and labour intensive, so it perhaps isn’t a solution for people who aren’t prepared to dedicate a large portion of their resources towards making their online operations a focal point in their business.