Building a website takes a lot more than just getting your graphics and information on to the page if you want it to perform well on the search engines. One of the techniques Search Engine Optimisation and Marketing companies use is called on page or onsite SEO. This is basically optimising the content on each page and within the HTML code to improve its relevance and optimise it in certain ways that search engines favour. There are rules and limitations when doing this, which if not adhered to can cause your site to drop down on the search engines and even be blacklisted meaning it will not show up at all on the likes of Google, Bing and Yahoo.

It is advised to employ a specialist SEO/marketing company or qualified individual to carry out this work for you as there are many tricks of the trade that they will be able to implement for you whilst still allowing your page to read right.