A social media campaign is not the most difficult to set up, but it is not just a case of signing your company up for every special media network going – they have to be carefully considered.

Today a social media campaign can be wide ranging, possibly including accounts on Twitter, Facebook, LinkedIn, Pinterest, Instagram and YouTube. Each social media platform will have its own benefits, and Facebook and Twitter are both great for building up followers, and being able to find your own customers.

Facebook and Twitter have searches and anyone writing comments related to your search can be shown (depending on their privacy settings). This means that if you are a cake maker, and someone has written a comment about needing a cake made, you can directly contact them, and tell them your capabilities, perhaps gaining a new customer.

There are tons of benefits that come from social media marketing, but first make sure you consider the right strategy and social media networks for your business.