Twitter has recently followed suit of Facebook and LinkedIn, and they have launched their very own PPC advertisement platform. This is great for businesses attempting to reach a wider audience and expand their brand awareness on social media websites. It essentially means you can pay for results with Twitter Ads, and these results essentially come in the form of followers, and activity on your tweets, including retweets, favourites and comments.

The more activity you have going on, on social media, the better your twitter marketing results are, well that’s the idea anyway. If you have regular twitter Ads activity, it essentially means more people are becoming aware of your business, just make sure it’s not for the wrong reasons.