When looking to market a business, it can be very tricky to know which form of online marketing will work best for you and which will produce the best return on your investment. Online marketing has grown over the last decade and now many companies solely reply on it as their only form of marketing. Online marketing is made up from a number of different elements such as Search engine Optimisation, Pay per Click campaigns, Email marketing campaigns and Social media marketing. There is also App creations and mobile marketing which can fall under the category of online marketing.

Firstly you need to establish the budget you have and what customers you want to aim at. Once you know who your target audience is, you can start to explore marketing avenues which work best. For example if you were a hairdressers that serves clients local and often obtains work through reviews and word of mouth then the social media sites such as Facebook or Twitter would probably be the best place to drum up enquiries as you can create a page with all your details on and promote it on local selling or business pages for the areas.