Getting a new website to perform effectively in terms of bringing in new business can take time. Likewise, any changes that are made to an existing website may not see an increase in traffic immediately but after a month or two improvements should be being seen. If this is not the case then the person or company overseeing the website should take action and monitor the traffic to see where the problem lies.

A highly effective strategy when trying to generate more traffic to a website is by using search engine optimisation as most people will use a search engine when looking for services or products online. Keywords and phrases which are entered into search engines need to be present on the content pages of the website so that the website has a higher ranking in listings and searchers are directed to the site potentially generating new business.

Using the growing availability of social media platforms and having links from them to the website is another way of potentially increasing website traffic as for many people recommendations posted online are followed when searching for products and services. Keeping the pages up to date and consistently posting on social media should increase the chances of further enquiries being directed to the website.